Pulse
THE IDEA
A community-connected health experience, empowering individuals to pursue health goals with the support of their families, friends, and their insurer.
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THE OUTCOME
Connecting your family and community to your health.
THE OUTCOME
Connecting your family and community to your health.
Health insurance and health goals are often seen as personal journeys. But with the growing momentum around community-driven wellbeing, there’s a powerful opportunity to connect families and communities to individual health.
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Health insurance and health goals are often seen as personal journeys. But with the growing momentum around community-driven wellbeing, there’s a powerful opportunity to connect families and communities to individual health.
Read More
Read More
Read More
Health insurance and health goals are often seen as personal journeys. But with the growing momentum around community-driven wellbeing, there’s a powerful opportunity to connect families and communities to individual health.
Read More
Read More
Read More
Mobile App
Mobile App
Mobile App
THE RESULTS
6.2
Indication of increased insurer interaction.
(Measure with Single-Ease Question)
80%
Indicated increased brand perception.
THE APPROACH
Protecting privacy, promoting connection.
Using Askable’s panel, we conducted 20 in-depth interviews to understand how people manage their health, set goals, and interact with insurers and health platforms. These insights led to four personas, each highlighting distinct needs and behaviours to guide our PoC design.
THE APPROACH
Protecting privacy, promoting connection.
Using Askable’s panel, we conducted 20 in-depth interviews to understand how people manage their health, set goals, and interact with insurers and health platforms. These insights led to four personas, each highlighting distinct needs and behaviours to guide our PoC design.
THE APPROACH
Protecting privacy, promoting connection.
Using Askable’s panel, we conducted 20 in-depth interviews to understand how people manage their health, set goals, and interact with insurers and health platforms. These insights led to four personas, each highlighting distinct needs and behaviours to guide our PoC design.
THE
Soloist
Preferring to manage their health alone, tracking progress privately and staying self-reliant, the biggest challenge is how to offer clear individual rewards for joining community-driven programs without compromising their independence.
THE
Teammate
Already part of a broader community network like a health club, they thrive on shared motivation and enjoy working toward health goals together. However, their insurer often treats them as a solo customer leading to an opportunity to support their existing connections with features that make group progress visible and reward collective effort.
THE
Soloist
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THE
Teammate
Click to learn more.
THE
Soloist
Preferring to manage their health alone, tracking progress privately and staying self-reliant, the biggest challenge is how to offer clear individual rewards for joining community-driven programs without compromising their independence.
THE
Teammate
Already part of a broader community network like a health club, they thrive on shared motivation and enjoy working toward health goals together. However, their insurer often treats them as a solo customer leading to an opportunity to support their existing connections with features that make group progress visible and reward collective effort.
THE APPROACH
Using AI for rapid prototyping and testing.
Given the short timelines for PoC validation, we used AI-assisted design tools to accelerate the creation of a high-fidelity Figma prototype. This allowed us to iterate quickly, simulate real user experiences, and conduct targeted user testing to validate key assumptions.
THE APPROACH
Using AI for rapid prototyping and testing.
Given the short timelines for PoC validation, we used AI-assisted design tools to accelerate the creation of a high-fidelity Figma prototype. This allowed us to iterate quickly, simulate real user experiences, and conduct targeted user testing to validate key assumptions.
Testing
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Testing
Video may have sound
Testing
Video may have sound