Flow
THE IDEA
A luxury smart home appliance to dispense non-alcholoic drinks and accompany the in-home entertainment experience.
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THE OUTCOME
A personalised experience in under 3 seconds.
THE OUTCOME
A personalised experience in under 3 seconds.
An appliance used by every member of the home required a personalised experience — ensuring safety when accessing boiling water and the luxury of the perfect drink at the right time — all within three seconds, matching the time it takes to grab and pour a drink from the fridge.
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An appliance used by every member of the home required a personalised experience — ensuring safety when accessing boiling water and the luxury of the perfect drink at the right time — all within three seconds, matching the time it takes to grab and pour a drink from the fridge.
Read More
Read More
Read More
An appliance used by every member of the home required a personalised experience — ensuring safety when accessing boiling water and the luxury of the perfect drink at the right time — all within three seconds, matching the time it takes to grab and pour a drink from the fridge.
Read More
Read More
Read More
Flow UI
Mobile UI
Flow UI
Mobile UI
Flow UI
Flow UI
Mobile UI
Mobile UI
THE RESULTS
3 month
Earlier readiness for pilot
8%
Increased intent to purchase
(measured during in-home testing)
30%
Reduction in future feature effort
THE APPROACH
Every piece connected effortlessly.
Leading the product design meant coordinating every aspect — from industrial, brand, and software design to defining the target market, value proposition and shaping the go-to-market strategy.
THE APPROACH
Every piece connected effortlessly.
Leading the product design meant coordinating every aspect — from industrial, brand, and software design to defining the target market, value proposition and shaping the go-to-market strategy.
THE APPROACH
Every piece connected effortlessly.
Leading the product design meant coordinating every aspect — from industrial, brand, and software design to defining the target market, value proposition and shaping the go-to-market strategy.
Value Proposition
Targeting owner segments meant complementing their home and lifestyle, while targeting sales channels required offering brand elevation and market advantage.
Value Proposition
Targeting owner segments meant complementing their home and lifestyle, while targeting sales channels required offering brand elevation and market advantage.
Value Proposition
Targeting owner segments meant complementing their home and lifestyle, while targeting sales channels required offering brand elevation and market advantage.
Brand
A premium product demanded a distinct brand, shaping everything from naming to colours to signature interactions.
Brand
A premium product demanded a distinct brand, shaping everything from naming to colours to signature interactions.
Brand
A premium product demanded a distinct brand, shaping everything from naming to colours to signature interactions.
Industrial Design
From sonic interactions to facial recognition, every hardware component was thoughtfully designed.
Industrial Design
From sonic interactions to facial recognition, every hardware component was thoughtfully designed.
Industrial Design
From sonic interactions to facial recognition, every hardware component was thoughtfully designed.
Software Design
A seamlessly connected appliance and mobile UI let owners customise every interaction and access features that fit effortlessly into daily life.
Software Design
A seamlessly connected appliance and mobile UI let owners customise every interaction and access features that fit effortlessly into daily life.
Software Design
A seamlessly connected appliance and mobile UI let owners customise every interaction and access features that fit effortlessly into daily life.
THE APPROACH
Every stage a balance of joy and simplicity.
As an appliance for a simple task, we mapped the product journey, identifying where simplicity and a seamless experience was essential — and where there was potential to create joy.
Simplicity
Joy
Stage 1
Discovery
Discovery is easy, as you’ll find the Flow unit wherever you explore interior options for your new home or home renovation.
Stage 2
Pre-Install
Stage 3
Install
Stage 4
Daily Use
Stage 5
Transition
THE APPROACH
Every stage a balance of joy and simplicity.
As an appliance for a simple task, we mapped the product journey, identifying where simplicity and a seamless experience was essential — and where there was potential to create joy.
Simplicity
Joy
Stage 1
Discovery
Discovery is easy, as you’ll find the Flow unit wherever you explore interior options for your new home or home renovation.
Stage 2
Pre-Install
Stage 3
Install
Stage 4
Daily Use
Stage 5
Transition
THE APPROACH
Every stage a balance of joy and simplicity.
As an appliance for a simple task, we mapped the product journey, identifying where simplicity and a seamless experience was essential — and where there was potential to create joy.
Simplicity
Joy
Stage 1
Discovery
Discovery is easy, as you’ll find the Flow unit wherever you explore interior options for your new home or home renovation.